Further, many production processes are now automated within NLEs and other post-production suites, making the business of polishing a finished project just a matter of clicks. So, it doesn’t take much to get your hands on the same gear behind your favorite television shows. Advances in digital technology and competition among manufacturers have brought those prices down. You needed money if you wanted your project to look better than the average weekend filmmaker with a camcorder and some clamp lights. Professional-quality video production, in particular, was once prohibitively expensive. If you’re a business looking to snag some attention so you can ply your wares, the number one rule is be interesting.Īnother reason content is such big business is because it’s cheaper and easier to make than ever before. That means blogs, YouTube videos, branded content, tutorials, Instagram posts, tweets, newsletters, and on and on. You can’t sell much of anything as a brand these days without compelling content. There are only a few reasons why content is such big business. On the other hand, so many people selling content creators so many assets means the content world isn’t only a digital renaissance that’s democratizing video production. On the one hand, this glut of tools and assets means that content creators don’t have to look very hard for the resources they need. From the independent hobbyist to the professional production studio, content creators find themselves in ever-expanding ecosystems that offer everything from the latest ring light to the coolest new LUT. StoryBlocks started accepting stock photography submissions in February in order to start building a wide variety inside the new pay-per-piece photo marketplace.In this head-to-head comparison, we’ll look at PremiumBeat and Storyblocks to see which royalty free music library is right for your project. The creative community comes first every time.”Įarlier this year, the company reached 100 million downloads. There is a lot of great change happening, but our business model is staying the same. Along with our new name, we are now offering our members 60-percent savings on millions of photos in our new image Marketplace and passing 100 percent of the earnings on to the original artists. “Eight years ago, I started a stock media company with a single vision: to provide creative content that everyone could afford,” said Founder and Executive Chairman Joel Holland. “This is still our mission as Storyblocks. Search filter options will help make it easy for creatives to find the right type of content despite the eventual merger into a single website. VideoBlocks and GraphicStock will maintain their separate URLS but will over time emerge with the StoryBlocks website. Users can log in once to access all the different media categories. The design changes aim to create a uniform experience across the different available content types. With the rebrand, StoryBlocks also gets a new look with a redesigned website. “As we look to the future, we see ourselves expanding to more types, such as photo, video, music, templates and fonts.” “We started with video and as we’ve expanded into images and music, we’ve done that through additional properties,” Leonard said. Leonard, StoryBlocks CEO, says that one in three creatives buys more than one type of stock media while one in ten will buy video, audio, and photos. The company will keep the subscription model and separate marketplace option, but by placing all the content types under one platform, the firm will also be launching subscription options that cover multiple types of content. Along with the marketplace, the photo section of StoryBlocks will also have a subscription option modeled after the video platform. the “a la carte” photo marketplace uses a flat $10 cost for each photo, or $4 for members. Just like the video marketplace, the photo marketplace expands the available photos, offering a 60-percent discount to members and paying out 100-percent commission to contributors. While VideoBlocks was known for a one-price subscription giving creatives access to videos and audio at and photos at GraphicStock, the company is now launching an image marketplace with the rebrand. The move allows the company to maintain its subscription-based model, which underpinned its initial success, but also allows the platform to expand into additional media categories in the future.
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